{"id":374,"date":"2022-06-09T15:04:59","date_gmt":"2022-06-09T15:04:59","guid":{"rendered":"https:\/\/primaryhealthnet.co.uk\/mylocaloptician\/?p=374"},"modified":"2022-06-09T15:04:59","modified_gmt":"2022-06-09T15:04:59","slug":"putting-night-lenses-in-the-film-spotlight","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/putting-night-lenses-in-the-film-spotlight\/","title":{"rendered":"Putting \u2018night lenses\u2019 in the film spotlight"},"content":{"rendered":"

Putting \u2018night lenses\u2019 in the film spotlight<\/h2>\n

A \u201cdisruptive\u201d video was used at 100% Optical to celebrate the new partnership between Positive Impact and Scotlens, an independent, custom-fit contact lens manufacturer based in Scotland.<\/p>\n

The growing relationship heralds Positive Impact\u2019s move into the lucrative Ortho-K \u2018night lenses\u2019 sector which is expected to experience significant growth over the next few years.<\/p>\n

\"\"
Positive Impact Managing Director Nick Atkins and Scotlens Managing Director Tom Griffiths celebrating their new partnership<\/figcaption><\/figure>\n

To demonstrate Scotlens\u2019 creative mindset, the company augmented a tongue-in-cheek \u201cwe\u2019ve just hijacked your logo\u201d video of its Clinical Director Scott Brown onto the 100% Optical logo wherever it appeared, including visitors\u2019 badges, the show signs, on brochures and on the show\u2019s digital media.<\/p>\n

\u201cWe wanted to draw attention to what we\u2019ve been up to and also to demonstrate how modern technology can be used effectively to engage the next generation customer base, which is something the optical sector is struggling to do,\u201d explained Scotlens\u2019 Managing Director, Tom Griffiths.<\/p>\n

\u201cAt 100% Optical, our focus was on disruption, how we have led the disruption of the global renaming of \u2018Ortho-K\u2019 to \u2018Night Lenses\u2019 to make it easier for the public to understand and for the sector to grow,\u201d he added.<\/p>\n

\u201cNight Lenses will do to Ortho-K what \u2018laser eye surgery\u2019 has done to photorefractive keratectomy, namely giving us all a peg to hang on and make it easier to communicate with patients and, as a result, the market will explode.<\/p>\n

\u201cOrtho-K is heading towards Night Lenses, the nirvana of perfect sight without surgery and with nothing in your eye during the day, or on your face. We\u2019re engaging in a way that is a million miles away from traditional Ortho-K marketing and, so far so good, it\u2019s working, as Scotlens is expanding.<\/p>\n

\u201cAt the show, the quality of conversations and sales leads was high. Awareness of Scotlens, the Night Lenses disruption piece and our new entrepreneurial approach in the sector was even higher. We may be tiny compared to the giants in our space, but we will keep trying to stand out and to punch above our weight,\u201d he concluded.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Positive Impact and Scotlens, an independent, custom-fit contact lens manufacturer<\/p>\n","protected":false},"author":28397,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2957],"tags":[],"class_list":["post-374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision-news"],"yoast_head":"\nPutting \u2018night lenses\u2019 in the film spotlight - My Local Optician<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bedotdev.com\/mylocaloptician\/putting-night-lenses-in-the-film-spotlight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Putting \u2018night lenses\u2019 in the film spotlight - My Local Optician\" \/>\n<meta property=\"og:description\" content=\"Positive Impact and Scotlens, an independent, custom-fit contact lens manufacturer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bedotdev.com\/mylocaloptician\/putting-night-lenses-in-the-film-spotlight\/\" \/>\n<meta property=\"og:site_name\" content=\"My Local Optician\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T15:04:59+00:00\" \/>\n<meta name=\"author\" content=\"Bob Hutchinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob Hutchinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/putting-night-lenses-in-the-film-spotlight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/putting-night-lenses-in-the-film-spotlight\\\/\"},\"author\":{\"name\":\"Bob Hutchinson\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#\\\/schema\\\/person\\\/e42a8a57cf4636e9996f181656903b81\"},\"headline\":\"Putting \u2018night lenses\u2019 in the film spotlight\",\"datePublished\":\"2022-06-09T15:04:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/putting-night-lenses-in-the-film-spotlight\\\/\"},\"wordCount\":373,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/putting-night-lenses-in-the-film-spotlight\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Vision News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/putting-night-lenses-in-the-film-spotlight\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/putting-night-lenses-in-the-film-spotlight\\\/\",\"url\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/putting-night-lenses-in-the-film-spotlight\\\/\",\"name\":\"Putting \u2018night lenses\u2019 in the film spotlight - 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