{"id":42329,"date":"2022-11-08T10:27:38","date_gmt":"2022-11-08T10:27:38","guid":{"rendered":"https:\/\/primaryhealthnet.co.uk\/mylocaloptician\/?p=21865"},"modified":"2022-11-08T10:27:38","modified_gmt":"2022-11-08T10:27:38","slug":"outsideclinic-launches-national-tv-advert","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/","title":{"rendered":"OutsideClinic launches national TV advert"},"content":{"rendered":"<h2 style=\"margin: 0cm 0cm 8pt; text-align: center;\" align=\"center\"><b><span style=\"font-size: 20.0pt; color: black;\">OutsideClinic launches national TV advert<\/span><\/b><\/h2>\n<p>The Ad is aimed at raising awareness of home eye care services<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_6886\" aria-describedby=\"caption-attachment-6886\" style=\"width: 150px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-thumbnail wp-image-6886\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2022\/11\/Behind-the-scenes-shot-from-the-making-of-the-TV-ad-600-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><figcaption id=\"caption-attachment-6886\" class=\"wp-caption-text\">Behind the scenes shot from the making of the TV ad<\/figcaption><\/figure>\n<p>OutsideClinic, the UK\u2019s largest and fastest growing provider of home eye care services, has launched its first national television advert in almost a decade, as it looks to increase awareness amongst older people that they may be eligible for an NHS-funded eye test at home.<\/p>\n<p style=\"margin: 0cm 0cm 8.0pt 0cm;\"><span style=\"color: black;\">The 30-second television advert will run through Sky AdSmart to allow for improved targeting of housebound customers. It first aired yesterday (Monday 7th November) and will continue for six weeks initially, with plans for the advert to be rolled out in other postcode areas in the New Year.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 8.0pt 0cm;\"><span style=\"color: black;\"><img decoding=\"async\" class=\"alignright size-thumbnail wp-image-6888\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2022\/11\/Still-from-the-TV-ad-400-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/>The commercial follows the journey of a domiciliary patient, from having an eye test in the comfort of her own home to receiving her new glasses and then fully enjoying the benefits of improved eyesight.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 8.0pt 0cm;\"><span style=\"color: black;\">Commenting on the rationale behind the new advert, Nick Wright, marketing director at OutsideClinic, said:\u00a0<\/span><span style=\"color: black;\">\u201cWhile 460,000 eye tests were conducted in a domiciliary environment in 2020, research indicates that 2.7m people in the UK would actually benefit from such care, suggesting the majority of suitable people either don\u2019t know about domiciliary eye care or there is not enough provision in their area.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 8.0pt 0cm;\"><span style=\"color: black;\">\u201cAs the UK\u2019s biggest provider of domiciliary eye and hearing services, we\u2019re on a mission to address both of these challenges in order to ensure that no one gets left behind &#8211; especially those most in need.\u00a0<\/span><\/p>\n<p style=\"margin: 0cm 0cm 8.0pt 0cm;\"><span style=\"color: black;\">\u201cWe\u2019ve recently expanded the already broad range of career opportunities we offer as we look to address the optometrist gap in the sector, and now, through this new advert, we\u2019re aiming to boost awareness of the eye and hearing care services available to housebound patients as we look to help more people than ever before.\u201d<\/span><\/p>\n<p style=\"margin: 0cm 0cm 8.0pt 0cm;\"><span style=\"color: black;\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-6887\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2022\/11\/Still-from-the-TV-ad-patient-smiling-400-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><br \/>\nThe move comes as the company continues to experience strong demand for its services, with its team of optometrists delivering a record 85,000 clinics in patients\u2019 homes in the first half of this year.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 8.0pt 0cm;\"><span style=\"color: black;\">To meet this growing demand, the company recently launched a <\/span><a href=\"https:\/\/mailtrack.io\/trace\/link\/6838bab46c5544e8238f89d8e972268ae4f54d1b?url=https%3A%2F%2Fcareers.outsideclinic.co.uk%2Fpages%2Fjvp&amp;userId=8427381&amp;signature=9f4f0c087e16e6a2\">Joint Venture Partnership Model<\/a><span style=\"color: black;\">, providing optometrists with an opportunity to build and run a fully supported domiciliary practice &#8211;\u00a0 with guaranteed client acquisition, comprehensive marketing support and ongoing business development all included in the package. Its introduction builds on the existing employed opportunities the company offers optometrists in a broad range of domiciliary settings, from patients\u2019 homes through to care homes and sheltered accommodation.<\/span><\/p>\n<p><strong>To watch the new advert, click here: <\/strong><a href=\"https:\/\/mailtrack.io\/trace\/link\/c7d24e840afe96cf1cd85e04dcf9b5077117d711?url=https%3A%2F%2Fwww.outsideclinic.co.uk%2Feye-test-at-home%2F&amp;userId=8427381&amp;signature=88ab3323da66a440\">Outsideclinic.co.uk\/eye-test-at-home\/<\/a><span style=\"color: black;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OutsideClinic, the UK\u2019s largest and fastest growing provider of home eye care services<\/p>\n","protected":false},"author":28397,"featured_media":21843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2957],"tags":[],"class_list":["post-42329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OutsideClinic launches national TV advert - Vision News<\/title>\n<meta name=\"description\" content=\"OutsideClinic, the UK\u2019s largest and fastest growing provider of home eye care services to run TV Ad it will run through Sky AdSmart\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OutsideClinic launches national TV advert - Vision News\" \/>\n<meta property=\"og:description\" content=\"OutsideClinic, the UK\u2019s largest and fastest growing provider of home eye care services to run TV Ad it will run through Sky AdSmart\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/\" \/>\n<meta property=\"og:site_name\" content=\"My Local Optician\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-08T10:27:38+00:00\" \/>\n<meta name=\"author\" content=\"Bob Hutchinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob Hutchinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/\"},\"author\":{\"name\":\"Bob Hutchinson\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#\\\/schema\\\/person\\\/e42a8a57cf4636e9996f181656903b81\"},\"headline\":\"OutsideClinic launches national TV advert\",\"datePublished\":\"2022-11-08T10:27:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/\"},\"wordCount\":446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Vision News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/\",\"url\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/\",\"name\":\"OutsideClinic launches national TV advert - Vision News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-11-08T10:27:38+00:00\",\"description\":\"OutsideClinic, the UK\u2019s largest and fastest growing provider of home eye care services to run TV Ad it will run through Sky AdSmart\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/outsideclinic-launches-national-tv-advert\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OutsideClinic launches national TV advert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#website\",\"url\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/\",\"name\":\"My Local Optician\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#organization\",\"name\":\"My Local Optician\",\"url\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/my-local-optician.png\",\"contentUrl\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/my-local-optician.png\",\"width\":274,\"height\":105,\"caption\":\"My Local Optician\"},\"image\":{\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/#\\\/schema\\\/person\\\/e42a8a57cf4636e9996f181656903b81\",\"name\":\"Bob Hutchinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Bob Hutchinson\"},\"url\":\"https:\\\/\\\/bedotdev.com\\\/mylocaloptician\\\/profile\\\/bob-hutchinson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OutsideClinic launches national TV advert - Vision News","description":"OutsideClinic, the UK\u2019s largest and fastest growing provider of home eye care services to run TV Ad it will run through Sky AdSmart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/","og_locale":"en_US","og_type":"article","og_title":"OutsideClinic launches national TV advert - Vision News","og_description":"OutsideClinic, the UK\u2019s largest and fastest growing provider of home eye care services to run TV Ad it will run through Sky AdSmart","og_url":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/","og_site_name":"My Local Optician","article_published_time":"2022-11-08T10:27:38+00:00","author":"Bob Hutchinson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bob Hutchinson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/#article","isPartOf":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/"},"author":{"name":"Bob Hutchinson","@id":"https:\/\/bedotdev.com\/mylocaloptician\/#\/schema\/person\/e42a8a57cf4636e9996f181656903b81"},"headline":"OutsideClinic launches national TV advert","datePublished":"2022-11-08T10:27:38+00:00","mainEntityOfPage":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/"},"wordCount":446,"commentCount":0,"publisher":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/#organization"},"image":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/#primaryimage"},"thumbnailUrl":"","articleSection":["Vision News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/","url":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/","name":"OutsideClinic launches national TV advert - Vision News","isPartOf":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/#primaryimage"},"image":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-11-08T10:27:38+00:00","description":"OutsideClinic, the UK\u2019s largest and fastest growing provider of home eye care services to run TV Ad it will run through Sky AdSmart","breadcrumb":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/bedotdev.com\/mylocaloptician\/outsideclinic-launches-national-tv-advert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bedotdev.com\/mylocaloptician\/"},{"@type":"ListItem","position":2,"name":"OutsideClinic launches national TV advert"}]},{"@type":"WebSite","@id":"https:\/\/bedotdev.com\/mylocaloptician\/#website","url":"https:\/\/bedotdev.com\/mylocaloptician\/","name":"My Local Optician","description":"","publisher":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bedotdev.com\/mylocaloptician\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bedotdev.com\/mylocaloptician\/#organization","name":"My Local Optician","url":"https:\/\/bedotdev.com\/mylocaloptician\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bedotdev.com\/mylocaloptician\/#\/schema\/logo\/image\/","url":"https:\/\/bedotdev.com\/mylocaloptician\/wp-content\/uploads\/2023\/02\/my-local-optician.png","contentUrl":"https:\/\/bedotdev.com\/mylocaloptician\/wp-content\/uploads\/2023\/02\/my-local-optician.png","width":274,"height":105,"caption":"My Local Optician"},"image":{"@id":"https:\/\/bedotdev.com\/mylocaloptician\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bedotdev.com\/mylocaloptician\/#\/schema\/person\/e42a8a57cf4636e9996f181656903b81","name":"Bob Hutchinson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Bob Hutchinson"},"url":"https:\/\/bedotdev.com\/mylocaloptician\/profile\/bob-hutchinson\/"}]}},"_links":{"self":[{"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/posts\/42329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/users\/28397"}],"replies":[{"embeddable":true,"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/comments?post=42329"}],"version-history":[{"count":0,"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/posts\/42329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/places\/21843"}],"wp:attachment":[{"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/media?parent=42329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/categories?post=42329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bedotdev.com\/mylocaloptician\/wp-json\/wp\/v2\/tags?post=42329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}