{"id":42346,"date":"2023-02-09T17:13:15","date_gmt":"2023-02-09T17:13:15","guid":{"rendered":"https:\/\/www.mylocaloptician.co.uk\/?p=21930"},"modified":"2023-02-09T17:13:15","modified_gmt":"2023-02-09T17:13:15","slug":"digital-campaign-for-eyezen-brand","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/digital-campaign-for-eyezen-brand\/","title":{"rendered":"Digital campaign for Eyezen Brand"},"content":{"rendered":"

ESSILOR provide digital support for Eyezen brand<\/strong><\/h2>\n

Essilor Ltd has created an exciting digital media campaign for Eyezen lenses with the\u00a0potential to be seen 17.5 million times this month.<\/h3>\n

The digital assets and\u00a0social media posts\u00a0encourage consumers to \u2018update their vision\u2019 by switching to Eyezen and are available for ECPs to download and use to target 18 to 40-year-olds with an interest in smart technologies, digital trends, gaming, music, fashion, sport, and food.<\/p>\n

Using creative situational messages such as tired eyes, and phone usage that resonate with the target audience, Eyezen lenses are positioned as the perfect solution for those who enjoy a digital lifestyle.<\/p>\n

\"\"<\/p>\n

The ads will also be pushed out by Essilor,<\/strong> appearing throughout February on\u00a0Facebook, Instagram, and Google Ads with a call to action to visit\u00a0https:\/\/global.essilor.com\/uk\/<\/a><\/p>\n

To learn more about the lenses and find their local Essilor Expert to book an eye test.<\/strong><\/p>\n

Alan Pitcher, commercial director at Essilor Ltd said: \u201cWe are strongly encouraging practices to get involved by downloading the latest digital assets and social media posts to use over the coming weeks.<\/p>\n

\u201cThis will help drive awareness of the lens to update vision and defend against digital eye strain. It will also lead to increased footfall in-store by encouraging consumers to seek help and make the switch.\u201d<\/p>\n

POS materials, large scale window graphics and a direct mail leaflet can also be purchased with loyalty points.<\/p>\n

Visit\u00a0https:\/\/ecp.essilor-pro.com\/gb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital media campaign for Eyezen lenses \u00a0<\/p>\n","protected":false},"author":28397,"featured_media":21931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2959],"tags":[2972],"class_list":["post-42346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spectacle-lenses","tag-essilor"],"yoast_head":"\nDigital campaign for Eyezen Brand - My Local Optician<\/title>\n<meta name=\"description\" content=\"An exciting digital media campaign for Eyezen lenses with the\u00a0potential to be seen 17.5 million times this month.\u00a0\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bedotdev.com\/mylocaloptician\/digital-campaign-for-eyezen-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital campaign for Eyezen Brand - 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