{"id":42347,"date":"2023-02-09T17:16:56","date_gmt":"2023-02-09T17:16:56","guid":{"rendered":"https:\/\/www.mylocaloptician.co.uk\/?p=21935"},"modified":"2023-02-09T17:16:56","modified_gmt":"2023-02-09T17:16:56","slug":"specsavers-audiology-chooses-countdown-as-media-vehicle","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/specsavers-audiology-chooses-countdown-as-media-vehicle\/","title":{"rendered":"Specsavers Audiology chooses Countdown as media vehicle"},"content":{"rendered":"

Specsavers showcases its audiology and home visits services\u00a0<\/strong>through Countdown quiz show sponsorship<\/strong><\/h2>\n

Specsavers has announced its sponsorship of Channel 4\u2019s popular quiz show Countdown to raise awareness of its expertise in audiology and through its home visits service.<\/h3>\n

The two-year sponsorship, negotiated and bought by MG OMD, starts on 3 February and comes 17 years after the business first sponsored the show.<\/p>\n

The Countdown sponsorship will begin with an audiology creative, as part of Specsavers\u2019 Lost and Found<\/em> campaign. This campaign shines a light on Specsavers\u2019 expertise within hearing health. It explains how everyone\u2019s hearing is unique and highlights how hearing aids can help people retrieve the sounds they are missing out on.<\/p>\n

In typical Specsavers\u2019 style, the campaign includes a suite of humorous Countdown idents, which aim to highlight some of the everyday sounds that people commonly lose through hearing loss. Each ident reveals a sound within jumbled letters on the Countdown board \u2013 the correct word unveiled in a similar style to the Countdown conundrum.<\/p>\n

There are 51 idents, with each show featuring a 15\u201d and 10\u201d film, with 4 x 5\u201d bumpers. Specsavers\u2019 brand voice Rob Brydon uses his wit to boost the entertainment factor.<\/p>\n

The Countdown sponsorship starts with the audiology idents but after a period of time, Specsavers will introduce a new suite of idents, to raise awareness of its home visits service, supporting the successful launch of its \u2018I Don\u2019t Go\u2019 campaign. These idents will quite literally bring the TV show into people\u2019s homes.<\/p>\n

Through its lifeline home visits service, Specsavers offers free comprehensive eye tests at home and in care homes to anyone who is eligible for an NHS eye test, and who cannot leave their house unaccompanied due to a physical or mental illness.<\/p>\n

Victoria Clarke, Specsavers’ Marketing Services Director, comments: <\/strong>\u201cThis partnership is a perfect fit. People don\u2019t pay as much attention to their ears as they do their eyes, but 1 in 5 people in the UK suffer from hearing loss[1]<\/a>. This partnership will initially support the recent Specsavers \u2018Lost and Found\u2019 audiology campaign, using its recognisable humour to raise awareness of the importance of hearing care before championing our home visits service.\u201d<\/p>\n

[1]<\/a> www. rnid.org.uk\/about-us\/research-and-policy\/facts-and-figures<\/p>\n","protected":false},"excerpt":{"rendered":"

The Countdown sponsorship will begin with an audiology creative, as part of Specsavers\u2019 Lost and Found campaign. <\/p>\n","protected":false},"author":28397,"featured_media":21885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2956],"tags":[2974],"class_list":["post-42347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hearing-news","tag-specsavers"],"yoast_head":"\nSpecsavers Audiology chooses Countdown as media vehicle - My Local Optician<\/title>\n<meta name=\"description\" content=\"The Countdown sponsorship will begin with an audiology creative, as part of Specsavers\u2019 Lost and Found campaign.It starts on 3 February\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bedotdev.com\/mylocaloptician\/specsavers-audiology-chooses-countdown-as-media-vehicle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specsavers Audiology chooses Countdown as media vehicle - 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