{"id":42355,"date":"2023-02-23T16:45:24","date_gmt":"2023-02-23T16:45:24","guid":{"rendered":"https:\/\/www.mylocaloptician.co.uk\/?p=21963"},"modified":"2023-02-23T16:45:24","modified_gmt":"2023-02-23T16:45:24","slug":"stepper-refocus-at-mido-milan-eye-show","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/stepper-refocus-at-mido-milan-eye-show\/","title":{"rendered":"Stepper refocus at MIDO Milan Eye Show"},"content":{"rendered":"<h2><strong>Time To Refocus <\/strong><\/h2>\n<h3>Following an extensive project to explore STEPPER EYEWEAR\u2019s key differential and how to communicate this to the eyecare market, the brand launched its new logo and refocused positioning at this year\u2019s MIDO.<\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7623\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2023\/02\/stepper-feb-650.png\" alt=\"\" width=\"650\" height=\"436\" \/><\/p>\n<p>\u2018The aim is to convey, at every touch point, the wearer benefits of our frames,\u2019 comments Peter Reeve, Managing Director, STEPPER UK Limited. \u2018The first frames, designed in 1970 by Hans Stepper, were manufactured in a new material and process to provide an exceptional standard of fit. This motivation remains true today.\u2019<\/p>\n<p>\u2018Good fit empowers the eyecare professional to deliver the best possible vision outcome for their patients and is paramount to the brand. Reinforcing the importance of fit via frame selection assisted by expert advice is our core message, as STEPPER EYEWEAR is a medical device to hold lenses correctly before the eyes.\u2019<\/p>\n<p>\u2018Fit, outside of optics, is understood and valued by consumers. For example, jeans, shoes, and underwear choices are made based on fit. Fit is STEPPER EYEWEAR\u2019s strongest brand asset and, with the skills of an eyecare professional, can deliver the highest levels of wearer satisfaction,\u2019 concludes Peter.<\/p>\n<p>The result of this brand refocussing is a fresh look centred around a new modern and simple logo. The impression is professional, contemporary, aspirational, clinical, and distinct through its new presentation. At the same time, the brand presentation is achievable and inclusive.<\/p>\n<p>To underpin this new look, the brand\u2019s new strapline, \u2018The Perfect Fit\u2019, succinctly reinforces the critical message and complements the \u2018World Fit\u2019 concept launched in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Stepper brand was launched with its new logo and refocused positioning at this year\u2019s MIDO.<\/p>\n","protected":false},"author":28397,"featured_media":21843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2957],"tags":[2979],"class_list":["post-42355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision-news","tag-stepper-eyewear"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stepper refocus at MIDO Milan Eye Show - My Local Optician<\/title>\n<meta name=\"description\" content=\"The Stepper brand was launched with its new logo and refocused positioning at this year\u2019s MIDO. 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