{"id":42460,"date":"2023-10-19T10:25:47","date_gmt":"2023-10-19T10:25:47","guid":{"rendered":"https:\/\/www.mylocaloptician.co.uk\/?p=22760"},"modified":"2023-10-19T10:25:47","modified_gmt":"2023-10-19T10:25:47","slug":"varilux-xr-series-wins-the-silmo-dor","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/varilux-xr-series-wins-the-silmo-dor\/","title":{"rendered":"Varilux\u00ae XR series\u2122 wins the Silmo d\u2019Or"},"content":{"rendered":"

Varilux\u00ae XR series\u2122, a breakthrough progressive lens innovation, wins the Silmo d\u2019Or<\/strong><\/h2>\n

\u00a0<\/em><\/p>\n

\"\"<\/strong><\/p>\n

Varilux\u00ae XR series\u2122, the progressive lens that knows how your eyes really move, for instant sharpness even in motion1\u00a0<\/sup>, was recognised with the prestigious Silmo d\u2019Or award in the \u2018Vision\u2019 category at the 2023 edition of Silmo. It is the new top range innovation which further reinforces Varilux\u2019s position as\u00a0the #1 brand recommended by eyecare professionals.2<\/sup><\/p>\n

For the first time, this latest generation of progressive lenses goes beyond prescription and responds to the wearer\u2019s visual behaviour predicted by artificial intelligence (AI) based on exclusive real-life data. It was recognised with a \u201cSilmo d\u2019Or\u201d award in the Vision category at the 2023 edition of Silmo in Paris, the second largest optical trade fair in Europe. Every year, the SILMO d’Or awards showcase the pinnacle of creativity and innovation through the diversity and richness that characterise the optical industry.<\/p>\n

Understanding today\u2019s presbyopes\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

The Group\u2019s researchers studied more than 6,500 consumers to enrich its understanding of presbyopes\u2019 lifestyles and their visual challenges to create this cutting-edge lens.<\/p>\n

Our eyes perform more than 100,000 eye movements in a single day3<\/sup>\u00a0to process all the visual information we are exposed to, with digital devices introducing a new level of complexity in visual navigation from near to far. This means that today\u2019s presbyopes are switching from distance to near work more frequently. This intense environment, increasingly on the go, raises attentional efforts for our eyes to maintain sharpness at all times.<\/p>\n

Meeting the needs of the modern presbyope, Varilux\u00ae XR series\u2122 is a new generation of eye-responsive progressive lens4\u00a0<\/sup>, providing instant sharpness even in motion1<\/sup>.<\/p>\n

Leveraging behavioural artificial intelligence\u00a0\u00a0<\/strong><\/p>\n

With 60 years of research and development and over 70 patents5<\/sup>, Varilux is relentlessly pushing the boundaries of innovation. In 2023, the Varilux\u00ae XR series\u2122 lens leveraged the power of artificial intelligence to take the patient\u2019s behaviour into account. Thanks to the analysis of more than 1 million pieces of exclusive real-life data, the company can create the digital twin of the patient and predict their visual behaviour profile. This means that for each prescription, the visual behaviour profile is established to design a progressive lens that respects the natural eye behaviour.<\/p>\n

Outstanding visual experience\u00a0\u00a0<\/strong><\/p>\n

Five years of work and the contributions of 500 employees worldwide\u00a0have led to the development and worldwide launch of Varilux\u00ae XR series\u2122, which has today seen some outstanding results. A comparative real-life wearer test was conducted by an independent institute who recruited a panel of wearers wearing mostly high-end progressive lenses. The goal was to measure the benefits perceived by this experienced panel of progressive lenses wearers in their daily life objectively\u00a0without\u00a0any\u00a0prescription change over a span of two weeks with Varilux\u00ae XR series\u2122 lenses. The results were outstanding1<\/sup>\u00a0as:<\/p>\n