{"id":42537,"date":"2024-06-26T14:04:33","date_gmt":"2024-06-26T14:04:33","guid":{"rendered":"https:\/\/www.mylocaloptician.co.uk\/?p=22990"},"modified":"2024-06-26T14:04:33","modified_gmt":"2024-06-26T14:04:33","slug":"essilor-launches-public-awareness-campaign-for-myopia","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/essilor-launches-public-awareness-campaign-for-myopia\/","title":{"rendered":"ESSILOR launches public awareness campaign for myopia"},"content":{"rendered":"

ESSILOR launches public awareness campaign for myopia<\/span><\/strong><\/h2>\n

\"\"
\nEssilor\u00ae has launched a multi-channel media campaign for its Stellest\u00ae lenses to create consumer awareness around controlling myopia progression.<\/h3>\n

The campaign, which features a 30 second video commercial and digital display adverts, will run across YouTube, META, LinkedIn, and for the first time ever, Amazon Prime and Disney+. In addition to a homepage \u2018take over\u2019 on the UK\u2019s most popular websites for parents, Mumsnet and Netmums.<\/p>\n

The media campaign will run until late July and is expected to reach more than 30 million people\u00a0across the UK.<\/p>\n

Alan Pitcher, commercial director for wholesale lenses said: \u201cWe’re excited to unveil our innovative Essilor\u00ae\u00a0Stellest\u00ae lenses\u00a0media campaign, which we hope will be a game-changer in how parents understand and manage their children’s myopia.<\/p>\n

\u201cThis campaign will be omnipresent and we\u2019ve strategically selected these great new platforms to reach your customers wherever they are and encourage them to visit their local independent practice to learn more about myopia control.<\/p>\n

\u201cWe’re confident our campaign will captivate consumer attention and effectively communicate the revolutionary benefits of Essilor\u00ae Stellest\u00ae lenses, to a far wider audience, setting a new standard in myopia control and becoming the go-to solution for millions of children and parents.\u201d<\/p>\n

Clinical trials have shown that Essilor\u00ae Stellest\u00ae lenses slow down myopia progression by 67% on average, compared to single vision lenses, when worn 12 hours a day1<\/sup> using H.A.L.T.2<\/sup>\u00a0technology (Highly Aspherical Lenslet Target).<\/p>\n

The media campaign is now live\u00a0and runs until late July, 2024.<\/strong><\/p>\n

Visit https:\/\/www.essilor.com\/uk-en\/products\/stellest\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Myopia campaign features a 30 second video commercial and digital display adverts,<\/p>\n","protected":false},"author":28397,"featured_media":22991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2957],"tags":[2972],"class_list":["post-42537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision-news","tag-essilor"],"yoast_head":"\nESSILOR launches public awareness campaign for myopia - My Local Optician<\/title>\n<meta name=\"description\" content=\"Myopia campaign features a 30 second video commercial and digital display adverts, on YouTube, META, LinkedIn, Amazon Prime and Disney+.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bedotdev.com\/mylocaloptician\/essilor-launches-public-awareness-campaign-for-myopia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESSILOR launches public awareness campaign for myopia - 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