{"id":42570,"date":"2025-01-16T15:04:44","date_gmt":"2025-01-16T15:04:44","guid":{"rendered":"https:\/\/www.mylocaloptician.co.uk\/?p=23094"},"modified":"2025-01-16T15:04:44","modified_gmt":"2025-01-16T15:04:44","slug":"ultra-limited-to-launch-7-fresh-designs-at-mido-2025","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/ultra-limited-to-launch-7-fresh-designs-at-mido-2025\/","title":{"rendered":"ULTRA LIMITED To launch 7 fresh designs at MIDO 2025"},"content":{"rendered":"

ULTRA LIMITED To launch 7 fresh designs at MIDO 2025<\/strong><\/h3>\n

Four optical frames and three sunglasses<\/h3>\n

Italian brand Ultra Limited is preparing to launch seven new models at MIDO 2025\u2014four optical frames and three sunglasses.<\/strong><\/p>\n

The collection includes four models for women, two for men and one unisex style, combining bold, statement-making frames with timeless elegance, ingenious colour combinations and premium materials.<\/p>\n

These latest additions capture the brand\u2019s essence: a fusion of exotic hues, refined details, innovative production techniques and meticulous craftsmanship.<\/p>\n

A full campaign will be unveiled later this year, but MIDO attendees can explore the new launches at Hall 2, Stand R49 R53 S50<\/p>\n

SUNGLASSES<\/strong><\/p>\n

The Bergeggi model sets a new standard for Ultra Limited.<\/p>\n

Featuring an hexagonal silhouette, it blends premium acetate, sleek metal, vivid striped patterns and metallic accents.<\/p>\n

Available in white, havana and black, Bergeggi is accompanied by a special case, making it the jewel of the collection.<\/p>\n

The Giudecca model reimagines the classic cat-eye silhouette, accentuating its boldness with bonded detailing along the brow line. Its opaque front design and the return of the ever-popular Bordeaux colour make it a standout sunglass.<\/p>\n

Also presented in black, blue and Havana. With its low-profile lenses and wide temples showcasing the iconic gold Ultra logo, the Piana model adds a touch of glamour to a practical, everyday design.<\/p>\n

The raised bonding on the front recalls the intricate craftsmanship seen in past models like Spargi and Pellestrina.<\/p>\n

Colours include white, black, havana and blue.<\/p>\n

OPTICAL STYLES<\/strong><\/p>\n

Italian brand Ultra Limited is preparing to launch seven new models at MIDO 2025\u2014four optical frames and three sunglasses.<\/p>\n

\"\"
Andria<\/figcaption><\/figure>\n

The unisex Andria models (above) is a round frame showcasing Ultra Limited\u2019s layered acetate bonding technique, but with a fresh twist. A uniform line encircling the rim echoes the temple colour, creating a unique dynamic visual statement.<\/p>\n

This design is particularly striking in red and blue, with additional options in black and white.<\/p>\n

Square and confident, the Rovigo model is crafted for men who prefer structure and sharp lines.<\/p>\n

Its bold yet balanced design mirrors Andria\u2019s unique frame innovation and comes in white, blue, black and red.<\/p>\n

\"\"
LECCO<\/figcaption><\/figure>\n

For those who favour classic simplicity with a charismatic touch, the Lecco model<\/strong> is the go-to choice for men. Its clean, timeless silhouette ensures effortless everyday wear and is offered in white, blue, havana and black.<\/p>\n

\"\"
MANTOVA<\/figcaption><\/figure>\n

The Mantova model,<\/strong> tailored for women with larger faces, breaks new ground for the brand. The frame features a top section and angular accents crafted from a single block acetate, creating a seamless departure from the brand’s iconic layered sheet design. Available in white, blue, havana and black.<\/p>\n","protected":false},"excerpt":{"rendered":"

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