{"id":42583,"date":"2025-02-18T16:01:10","date_gmt":"2025-02-18T16:01:10","guid":{"rendered":"https:\/\/www.mylocaloptician.co.uk\/?p=23139"},"modified":"2025-02-18T16:01:10","modified_gmt":"2025-02-18T16:01:10","slug":"ryelye-unveils-its-new-look-of-luxury","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/ryelye-unveils-its-new-look-of-luxury\/","title":{"rendered":"RYE&#038;LYE UNVEILS ITS NEW LOOK OF LUXURY"},"content":{"rendered":"<h2><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-17784\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2023\/09\/immagine98-logo-500.png\" alt=\"Immagine 98 eye glasses\" width=\"500\" height=\"205\" \/>RYE&amp;LYE unveils its new look of Luxury<\/strong><\/h2>\n<h3><strong><em>The rebranding pays tribute to elegance, design and timeless eyewear<\/em><\/strong><\/h3>\n<p>Rye&amp;Lye, the eyewear brand known for its superior artisan craftsmanship and elegant designs, announces its new vision \u2013 a rebranding focused on redefining the concept of luxury through a fresh, distinctive, sophisticated image.<\/p>\n<p><em>\u201cThe transformation stems from the desire to position Rye&amp;Lye as a high-end product,\u201d<\/em> explained Susi Tabacchi, <strong>CEO <\/strong>and<strong> Export<\/strong> <strong>Manager<\/strong> of Immagine98,<em> \u201c<\/em><em>distinguishing it from the other brands in our portfolio. The new concept elevates the brand, thanks to meticulous attention to detail, premium materials and a timeless aesthetic that draws inspiration from the world of architecture and contemporary design.\u201d<\/em><\/p>\n<p><strong><img decoding=\"async\" class=\"alignright size-full wp-image-22201\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2025\/02\/rye-and-lyle-new-branding-pack-250.jpg\" alt=\"\" width=\"250\" height=\"344\" \/>New logo and visual identity<\/strong><\/p>\n<p>Restyling the logo was the first step in this update, with clean lines and an elegant font that reflect the brand\u2019s essence: minimalism and refinement. To support the rebranding, Rye&amp;Lye launches a new photo campaign that exalts its timeless spirit \u2013 the ideal fusion of style, fashion and luxury. The result is a visual narration that communicates modernity, trendiness and a <em>soup\u00e7on<\/em> of exclusivity.<\/p>\n<p><strong>Points of sale and POP materials<\/strong><\/p>\n<p>The Rye&amp;Lye experience is complemented at the retail level by specifically designed display materials \u2013 from showcases to interior decor \u2013 that reflect the brand\u2019s premium identity. Every detail, from the squared shapes to the trendy colors was designed to project the product\u2019s excellence and value.<\/p>\n<p><strong>Timeless eyewear: perfectly poised between past and future<\/strong><\/p>\n<p>The new payoff,\u00a0<em>Timeless Eyewear<\/em>, is the essence of the brand\u2019s philosophy: eyewear that blend tradition and innovation, becoming accessories that are never dated. Clean lines, iconic designs and colors plucked from the world of fashion make each style an exclusive choice for those seeking style and originality.<\/p>\n<p>\u201c<em>Rye&amp;Lye is our accolade to contemporary luxury,<\/em>\u201d concluded\u00a0<strong>Susi Tabacchi<\/strong>. \u201c<em>With this rebranding we are looking to the future with an evolved image, able to speak to a more discerning, international audience<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rebranding pays tribute to elegance, design and timeless eyewear at Rye and Lye <\/p>\n","protected":false},"author":28397,"featured_media":21843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2957],"tags":[3080],"class_list":["post-42583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision-news","tag-rye-and-lye"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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