{"id":42595,"date":"2025-04-02T11:04:02","date_gmt":"2025-04-02T11:04:02","guid":{"rendered":"https:\/\/www.mylocaloptician.co.uk\/?p=23180"},"modified":"2025-04-02T11:04:02","modified_gmt":"2025-04-02T11:04:02","slug":"movitra-launches-2025-campaign-framing-the-future","status":"publish","type":"post","link":"https:\/\/bedotdev.com\/mylocaloptician\/movitra-launches-2025-campaign-framing-the-future\/","title":{"rendered":"MOVITRA LAUNCHES 2025 CAMPAIGN: FRAMING THE FUTURE"},"content":{"rendered":"<h2 style=\"text-align: center;\"><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-22712\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2025\/04\/Movitra-logo-600.jpg\" alt=\"\" width=\"600\" height=\"264\" \/><br \/>\nMOVITRA LAUNCHES 2025 CAMPAIGN: FRAMING THE FUTURE <\/strong><\/h2>\n<h3>A new campaign entitled \u201c<em>Framing the Future<\/em>\u201d takes MOVITRA into Spring\/Summer 2025 and a new phase in its design journey rooted in innovation, luxury and technical avant-garde design.<\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-22711\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2025\/04\/LEVITAS_5402-300.jpg\" alt=\"\" width=\"300\" height=\"399\" \/><br \/>\nThe campaign follows the mood of <em>Fearless Innovators<\/em>, the previous campaign release, developing a futuristic concept in a minimal studio setting with dramatic, atmospheric backdrops. Featuring both models and still life photography, as well as video, the new products in the Spring\/Summer 2025 collection are highlighted against natural elements such as water and smoke, and projected abstract images of striking landscapes, water and ice \u2013 setting a scene that perfectly highlights the bold concepts of the frames themselves.<\/p>\n<p><em>\u201cThis latest campaign uses new advanced technology and AI to create the most dramatic effect whilst putting our highly technical avant-garde products at centre stage. The Trinitas and Phaenomenon sunglass collections, launched at Mido are highlighted across this campaign\u2026.\u201d <\/em>Giuseppe Pizzuto \u2013 Creative Director and Co-Founder <em>\u00a0<\/em><\/p>\n<p><strong>FRAMING THE FUTURE\u2019 CAMPAIGN FEATURES SPRING\/SUMMER 2025 COLLECTIONS <\/strong><\/p>\n<p>The Trinitas collection, part of the new Spring\/Summer 2025 release shown at MIDO 2025, is presented in the campaign and still life imagery. Meaning \u2018trinity\u2019, \u2018triad\u2019, or \u2018three\u2019 that becomes one, the Trinitas collection by MOVITRA presents an extraordinary never-before-seen three-layer titanium frame construction, held together by visible screws and featuring a new adjustable temple.<\/p>\n<p><img decoding=\"async\" class=\"alignright size-thumbnail wp-image-22710\" src=\"https:\/\/primaryhealthnet.co.uk\/wp-content\/uploads\/2025\/04\/ERROR404_4282-300-movitra-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><br \/>\nThe middle layer of the temple features additional mounting points inside that allow for a very precise adjustment of the temple length. With three shapes \u2013 01 &#8211; square, 02 &#8211; rectangular, 03 &#8211; oval \u2013 and a range of striking lens colours, these unique products set new standards in sunglass comfort and performance, through their technical virtuosity and state-of-the-art titanium build.<\/p>\n<p><strong>The campaign also further highlights the Phaenomenon Titanium Mask Collection. One of its most successful sunglasses to date, Phaenomenon is a technical CNC machined titanium product with multiple features, including the brand\u2019s signature titanium rotation system, \u2018MOTUS\u2019.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This latest campaign uses new advanced technology and AI to create the most dramatic effects<\/p>\n","protected":false},"author":28397,"featured_media":23181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2955],"tags":[3087],"class_list":["post-42595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-eyewear-specs-glasses-frames","tag-movitra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOVITRA LAUNCHES 2025 CAMPAIGN: FRAMING THE FUTURE - My Local Optician<\/title>\n<meta name=\"description\" content=\"A new campaign entitled \u201cFraming the Future\u201d takes MOVITRA into Spring\/Summer 2025 for Men&#039;s and Women&#039;s eye wear\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bedotdev.com\/mylocaloptician\/movitra-launches-2025-campaign-framing-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOVITRA LAUNCHES 2025 CAMPAIGN: FRAMING THE FUTURE - 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